GENERAL INFORMATION & AGREEMENT
By reading the information below and submitting this online Restaurant Application & Agreement, you are agreeing to abide by all rules and regulations set forth by the event organizers in the 2019 Taste of Alpharetta and made a part hereof by reference.
1) PRE-EVENT KICK-OFF/MANDATORY MEETING will be held on Thursday, April 11, 2019, from 3 - 4 PM at City Hall. Mark your calendars for this REQUIRED kick-off meeting. Location and further details in upcoming emails!
2) RESTAURANTS will be notified by email of acceptance by March 18. On-line application is credit card payment only. Restaurants must have a brick and mortar restaurant location within Alpharetta city limits or a neighboring city, to apply. Criteria for acceptance may include, but not limited to the following: Application received and completed by the deadline date; past compliance with Health Department in fire code regulations; event involvement (for example: entertainment features at booth, coupon giveaway, participation in culinary competition); attendance at mandatory restaurant meeting; Alpharetta mailing address or neighboring city, and hospitality at booth. The City of Alpharetta reserves the right to accept or decline an applicant.
3) A NON-REFUNDABLE $160 FEE is required to reserve (one) 10’ x 10’ booth space. This booth space includes (one) 10’ x 10’ open-sided tent, (three) six-foot tables, and (two) chairs. Bring tablecloths, decor, signage and visual displays for the booth.
4) SET-UP BEGINS at 1:00 PM. BE READY TO SERVE by 4:45 PM. When unloading your vehicle, pull up close to the booth to let another car pass. Quickly unload, move the vehicle, and return to set up restaurant booth. All VEHICLES OFF FESTIVAL SITE BY 3:30 PM! Event ends at 10:00 PM. Please do not begin breaking down prior to this time.
5) FOOD SAMPLES and TICKET EXCHANGE: Each food ticket value is $.50. Your food samples may be sold for a minimum of one ticket ($.50) and a maximum of eight tickets ($4). Food may not be given away or exchanged for cash. Please price your food sample/portions according to the examples below: 1 to 3 tickets -- ice cream, wings, salad, bread, pizza, pasta, fruit, hot dogs, coffee, smoothies, tacos and nachos. 4 to 6 tickets — hamburgers, steak, ribs, brats, sushi, fish and lamb. 7 to 8 tickets — shellfish, duck and other gourmet meats & fish.
6) CULINARY COMPETITIONS: There will be five opportunities to showcase your chef’s talents to our panel of Culinary Judges, should you apply.
-Best Appetizer
-Best Street Food
-Best Fine Dining Entrée
-Best Dessert
-Best Presentation
7) TICKET COLLECTION BOX: The day of the event, bring a box to collect your tickets. Your tickets are like cash, so return your tickets into Special Events office at City Hall by Wednesday, May 8, 2019, with restaurant name and ticket count written on the box. Fifty percent will be reimbursed to your restaurant. A completed W-9 Form must be provided to receive the reimbursement. If your ticket box is not received by May 24, 2019, you will not receive reimbursement from the City of Alpharetta.
8) RAIN OR SHINE the Taste of Alpharetta will be held.
9) RESTAURANT SIGNS and MENU BOARDS for your booth space are to be supplied by each restaurant (no electrical sign). The festival will have a large attendance, post signs high for visibility. Be creative and showcase your restaurant!
10) FESTIVAL ATTENDANCE: An average of 35,000 festival goers attend the Taste of Alpharetta each year. We encourage you to prepare approximately 2,000-3,000 sample-sized proportions for the public.
11) BOOTH ASSIGNMENTS and load-in instructions will be completed and emailed prior to the event. Many factors are considered, such as electrical requirements, type of cuisine served and application deadline. We will try our best to accommodate special requests.
12) VEHICLE PASS: Prior to the event, you will be mailed a vehicle pass to drive onto the festival site for unloading. Only two per restaurant. Booth number will be on this pass. Please display on the dashboard for load-in. Vehicles without this pass will not be permitted onto event site. Restaurant staff does not need a pass but should park and walk to the booth.
13) SOFT DRINKS/WATER: Please do NOT sell or give away soft drinks, sports drinks, water or drinks of any kind. Milton High School and Alpharetta High School Band Booster Clubs have exclusive rights to sell these items as a fundraiser.
14) CLEAN-UP: ALL trash, papers or boxes must be placed in a dumpster. Please reference an event map for dumpster location. DO NOT dump grease or hot coals on the ground. If trash is left at your booth, a fee of $100 will be deducted from your ticket sales.
15) TENTS, TABLES & CHAIRS: The City has rented (one) 10’ x 10’ tent, three tables and two chairs for your 10’ x 10’ booth. For (one) 10’ x 20’ booth, it is six tables and four chairs. If any of the items are missing or damaged, your restaurant will be billed.
16) ELECTRICITY: To ensure adequate electricity at your booth, we must receive your electrical request by April 15, 2019. This deadline is Georgia Powers requirement to confirm electrical needs. It is your responsibility to bring two 100-ft. extension cords and power strip for EACH outlet requested as they are not located directly behind your booth. An electrician will be on the festival site from 12 - 11 PM.
17) PUBLIC SAFETY: City of Alpharetta’s Police and Fire Department require that all sidewalks behind your restaurant booth spaces not be blocked. Please do not use the sidewalks for food prep or grilling. We have provided additional space between the booths for this use.
18) FOOD SAFETY GUIDELINES for temporary events established by the Fulton County Health Department will be strictly adhered to. Guidelines can be found by entering the following address in your browser: http://bit.ly/FultonCoHealth
19) LIABILITY WAIVER AND RELEASE: I, assume all responsibility for, and risks and hazards of, participation in the rental activity planned by myself or my business. In considerations of the City of Alpharetta providing permission to use the space requested, I, and all members of my rental group, do hereby release the City of Alpharetta, including all officials, officers, employees, sponsors, organizers, supervisors, volunteers, participants, and all other agents, of any and all claims, demands, rights, and causes of action of whatever kind and nature, arising from and by reason of, and all known and unknown, foreseen and unforeseen, bodily and personal injuries, damage to property, and the consequences thereof, resulting from participation in the rental activity planned in the City of Alpharetta.
